Cost per click (CPC) and cost per view (CPV) ads are two of the most popular types of publicity on the Web these days.
CPC publicity has gathered a lot of attention in the past couple of years due in large part to the adoption of the format by Google, which has been showing its AdSense advertisements all over the Web. The concept is quite simple: an advertiser pays the ad provider (Google, or here Cubeklix) each time a user clicks on one of his advertisements. For that same action, the owner of the site where the said advertisement appears receives a certain amount of money.
CPV advertisements are similar to CPC whereas the advertiser pays the provider, who in turn pays the ad’s host. The main difference resides in the fact that each impression (loading of the ad on a page) counts. Therefore, the advertiser pays for his ads simply to appear on Web pages.
We have decided to take the CPC model for Cubeklix because we believe it to be more effective and consequently more appealing to advertisers. CPV might give you some visibility on the Web, but it makes you pay for ads that do not necessarily bring you customers. With CPC, on the other hand, you pay only when someone clicks on your ads to get to your Web site, so you get a concrete return on your money each time.
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