For a publicity campaign to be successful, the advertisements have to appeal to the visitors that view them. Therefore, they must be placed in the right spots.
So when choosing the dominant host for your campaign, you have to first consider what kind of people are targeted by your ads. Once that is determined, you can [...]

One way of optimizing your advertisement campaign is advertising on Web sites of the right locations. However, it depends on the size of your company.
A car company can (and must) usually afford to make publicity all around the world because its customer base is worldwide. But a smaller company that only does business in Quebec, [...]

As opposed to other advertisement services that charge for each ad impression, Cubeklix works on a cost per click (or pay per click) model, which means you are not charged for your ads until a user clicks on one.
This model allows you to try and create as many ads as you want at no [...]

Something unique to Cubeklix is its “dominant host” feature, which has already been discussed. It is important to remember that choosing the right dominant host is crucial for achieving an efficient publicity campaign.
Previous posts have focused on the importance of knowing what to put in your ad for it to appeal to an optimal amount [...]

Rarely would you see a car dealer advertising a vehicle saying it is “third in its category” or a soap company trying to convince you to buy a product that is the “second best for killing germs”. Instead, advertisements insist on the fact that a product or a company is the best in its domain [...]

It is great if you have found who your desired audience is, but now you have to find out how to catch its attention. Sometimes, it is not much about the content but the container. For instance, TV spots that gather a lot of attention often have nothing to do with the advertised product. You [...]

Cubeklix can be used to target a specific audience, and the first rule in building an efficient advertisement, be it online or in traditional formats, is knowing your intended audience.
Admittedly, it is sometimes hard to determine which Web sites have the kind of visitors that will get interested by and click on your ads. But [...]