With Cubeklix’s comprehensive statistics page, you can review your whole advertising campaign and see how well or how bad it is doing.
Whether your campaign is doing well or it is struggling, you probably will want to be able to make changes to your ads for making them the most effective you can. With Cubeklix, [...]
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Optimizing your campaign
Watch your ads’ efficiency and statistics
Cubeklix provides detailed and comprehensive tools for you to review how each of your ads performs. A simple table and a graphic chart show all the statistics you need for monitoring you publicity campaign. With those, you can review each advertisement individually.
For each and every ad, you get to view the number of impressions [...]
Cost per click VS cost per view
Cost per click (CPC) and cost per view (CPV) ads are two of the most popular types of publicity on the Web these days.
CPC publicity has gathered a lot of attention in the past couple of years due in large part to the adoption of the format by Google, which has been showing its AdSense [...]
Targeting by interests
For a publicity campaign to be successful, the advertisements have to appeal to the visitors that view them. Therefore, they must be placed in the right spots.
So when choosing the dominant host for your campaign, you have to first consider what kind of people are targeted by your ads. Once that is determined, you can [...]
Targeting by location
One way of optimizing your advertisement campaign is advertising on Web sites of the right locations. However, it depends on the size of your company.
A car company can (and must) usually afford to make publicity all around the world because its customer base is worldwide. But a smaller company that only does business in Quebec, [...]
Try multiple versions of your ad
As opposed to other advertisement services that charge for each ad impression, Cubeklix works on a cost per click (or pay per click) model, which means you are not charged for your ads until a user clicks on one.
This model allows you to try and create as many ads as you want at no [...]
Choosing the right dominant host
Something unique to Cubeklix is its “dominant host” feature, which has already been discussed. It is important to remember that choosing the right dominant host is crucial for achieving an efficient publicity campaign.
Previous posts have focused on the importance of knowing what to put in your ad for it to appeal to an optimal amount [...]
Available dominant hosts
The spectrum of dominant hosts available for your Cubeklix advertisement campaign is as wide as Heptacube’s Web portfolio.
The most popular, because it attracts a larger audience, is our corporate site Heptacube.com and its .ca and .us versions. Since this is the most popular dominant host as well as the most visited Web site, a [...]
Dominant host
When advertising with Cubeklix, you have the liberty to extensively customize your campaign through different means, and the dominant host feature is one of them.
We introduce this concept in the pay-per-click advertising model in order to allow for aiming more efficiently at a specific audience. When starting an advertising campaign with Cubeklix, you have [...]
“We are number 1″
Rarely would you see a car dealer advertising a vehicle saying it is “third in its category” or a soap company trying to convince you to buy a product that is the “second best for killing germs”. Instead, advertisements insist on the fact that a product or a company is the best in its domain [...]